What are the 4 Types of Email Marketing?
Email marketing is a crucial branch of a successful marketing strategy. From prospecting leads to nurturing customers, this channel allows us to reach our audience in a couple of clicks.
“Quality data and deliverability are foundational components of any lead gen strategy.” - Andrews Wharton
Leveraging email in your omni-channel strategy will not only drive engagement, but boost conversions.
Here are the four main types of email marketing:
Newsletters
A popular way to send more emails to maintain regular communication with your list. Sharing valuable content, updates, and insights relevant to your niche can build brand loyalty and foster a sense of community among subscribers.
The success of your newsletter relies on the content inside of it. This is why the first step to any successful email campaign is to know your audience.
Transactional
Transactional emails are triggered by specific user interactions with your website or app.
For example, you’ve spent a bit of time scrolling through your favorite clothing stores’ website. You decided to stop and cook dinner instead. Later that night, your phone pings for an email with the subject line: “You forgot something!”. This is in fact a type of transactional emails.
“Sending three abandoned cart emails results in 69% more orders than a single email.” - Omnisend
Any message that will facilitate or pertain to a purchase like a welcome email, an order confirmation, or a cart abandonment is a transactional email that informs the customer about an action they have taken.
Promotional
If you’re looking for immediate action from a customer, promotional emails do just that. Typically these emails promote a specific product, service, or offer with a compelling call-to-action or call-to-value that encourages users to act.
These emails feature persuasive language, attractive visuals, and/or personalized recommendations to capture attention and ultimately, drive sales.
Retention
A Retention email is a targeted message to an existing customer to increase loyalty and satisfaction. These messages sometimes ask for feedback or an offer to bring lapsed customers back to their business.
Remember, while these types of email marketing are popular, they are typically combined to maximize results. The key to successful email marketing starts with understanding your target audience, crafting a compelling message, practicing good hygiene, and refining your campaign based on your designated key performance indicators (KPIs).
AWI’s Email Suite is Here for Every Email Campaign
With demanding project requirements and ever-changing compliance changes, Andrews Wharton is the proven direct-response solutions provider. We have a long-standing reputation for solving the toughest marketing challenges from audiences to deliverability.
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