What is Email Deployment?

Today, email marketing is one of the most used and cost-effective marketing channels.

“For every $1 you spend on email marketing, you can expect an average return of $42.” -Oberlo

If done properly, email marketing has the potential to increase your sales, generate new customers, re-activate former clients, and boost retention.

So, What is Email Deployment?

Marketers work tirelessly to compile a list of interested clients for a given company. Sources like website subscriptions are a great way to grow this list.

Now what to do with this list? Email campaigns can be sent out to announce new products, share promotions, and improve the customer experience. This action of sending out emails is called “Deployment”.

Software Deployment is commonly done with third party sending software such as MailChimp and Constant Contact. These Software Deployment systems are meant for permission-based sends. No cold outreach here!

Alright, What are the Steps to a Successful Deployment?

1.)    Timing

Sending out an email at midnight might not be the best schedule time for your campaign.

Times that your audience frequents their emails like late morning, after lunch, or just before heading home are all popular send times.

Software and engagement tools can also help determine the best possible send times to send out campaigns.

2.)    Think Like Your Audience

Relating to your audience is the most crucial step when promoting your product or service.

Put yourself in the point-of-view of the consumer: What is the benefit of this product/service? How is it different than other products/services in the market?

Starting with the Who, What, When, Where, Why is a good start when starting to work on the copy of your email.

3.)    Clear Calls-To-Action

Having a goal for each campaign is integral to understanding if the campaign was successful or not for your business.

Looking for event sign-ups? Want more views on your latest YouTube Video? Or sharing a new blog post?

Make sure appropriate links are displayed prominently in your html with the surrounding copy drawing the customer in.

4.)    Personalization

A personalized, relatable customer experience can be a memorable one.

Creating a targeted campaign for your audience can be as easy as adding a “First Name” to your email. Or take it a step further by integrating interests, Web Intent, Geo-Location, and other user-specific data to really grab the attention of your customer.

How Can I Deploy My Email Campaigns the Right Way?

Campaign Deployment is not always as easy as a click of a button.

A Full Service Email Provider like AWI is your answer to a worry-free deployment.

• A Campaign Report

  • Detailed summary of the results of each campaign

  • Includes Delivered, Hard and Soft bounced, Blocked and Unsubscribed

• Comes complete with

  • HTML setup

  • Transmission

  • Testing

  • Reporting

• Open and Click Reports available ($)

  • Open report includes date/timestamp and the email address

  • Click report includes date/timestamp, email address and the link clicked

AWI’s Email Suite team is hygiene minded. Which is why we typically produce a 96% deliverability rate. The AWI Email Suite team consistently changes domains, provides mobile-ready renderings, and has the advanced capabilities of Data Solutions from AWI to enhance any house file.